How to Develop a Data Strategy - A practical 5-step guide for Charity and Membership Organisations

Vivienne Hoskins
Vivienne Hoskins

The charity and membership sectors are in a state of constant transition and change. We are constantly having to make key decisions about how we best respond to internal and external challenges, seize opportunities, to allocate our resource in the best way possible and measure our impact.  Critically, in the absence of data, how do we know we are making the right decisions

Creating a Data Strategy for your org might seem like a daunting task, but in this guide, we give you some tools and tips to get you started on developing a strategic data capability. Our methodology allows you to identify quick wins, and agree strategically important investments, and by following this you can start to map out your own data strategy.

More about the author

Vivienne Hoskins
Vivienne Hoskins Principal Consultant

Vivienne has extensive experience in developing and delivering strategy, target operating models, digital transformations and complete cloud migrations, with a focus on improving customer experience. In the realm of cyber security, Vivienne has implemented risk management frameworks, including the establishment of cyber security practices and the development of resilient disaster recovery and business continuity plans. She has led and transformed underperforming departments, manage complex negotiations with external suppliers, pioneering user experience and product management approaches, and spearheading improvements in risk management, infrastructure, and business applications. She has extensive experience in building high-performing teams through selection, development, coaching, mentoring, and visionary leadership. Her focus on collaboration, communication, and partnership has resulted in teams that consistently deliver superior performance. Additionally, she has developed data strategies in several national charities that have enabled organisations to realise the value of their data that has driven improvements in membership recruitment and increased engagement from customers, funders and other critical stakeholders. Together with this, Vivienne has expertise in driving service delivery and developing cultures of continuous improvement that have repeatedly led to outstanding customer satisfaction ratings, and ensured improved performance from vendors so that every pound spent is delivering value.