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It’s no secret that data reigns supreme in modern business. McKinsey has long reported a 2200% increase in new customer acquisitions for companies that are data driven, perhaps explaining why 63% of organisations are looking to expand their use of customer data in 2024.
Whilst data could, in theory, be used to drive the decisions behind sustainable growth, there’s often one major obstacle standing in the way: data silos.
In this latest whitepaper, the Equantiis team explores:
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