Strategy

5 reasons most digital strategies fail

Addressing the challenges of Finance Transformation

Finance Transformation should be on every boards agenda... 85% of finance teams are currently undergoing a finance transformation as a result of tighter budgets, reduced...

Corporate Strategy vs Commercial Strategy – What’s the Difference?

Defining a company’s strategy both corporate and commercial are imperatives for long term survival, particularly in the age of commoditisation where customers are spoilt for...

Why Customer Journey Mapping is the First Step to Solving Complex Business Challenges

The commercial landscape has been irreversibly changed. First by phone lines, and then the internet, email and apps. People have developed an expectation to have...

Secure CRM Data by Equipping Your Staff

An organisation’s customer relationship management (CRM) system is at the centre of its business activities and serves as its main data set, for this reason...